Nitro wanted to accomplish two things with its revamped buying process: make sure customers were not leaving the application experience to transact as well as improve the activation process after the purchase to reduce contact with the Nitro support teams. In partnering with an ecommerce provider, the Nitro team would be able to focus more valuable resources on its software product development. Partner with an ecommerce solutionIn August 2012, Nitro turned to an ecommerce solution to aid in implementing in-app ordering into the free trials of Nitro Pro. The goal was to make the purchasing experience as easy as possible, without even having to leave the application.

This strategy was also aimed at ensuring there was no drop off points between the free trial and the purchasing website, which Leyden described as 'a little bit shocking' for the user. 'The real strategy behind in-app purchasing was have a buying experience that not only is it not abrasive it's seamless from the application they've been enjoying to the purchasing,' Leyden said. In August 2012, the team was experiencing 250,000 free trials a month but saw drop off points in the trial to conversion process when it came time for the user to decide to purchase.ĬAMPAIGNThe team wanted to keep users in the environment of the software, continuing that enjoyment of using Nitro Pro in the customer's mind as they moved through the purchase cycle. To purchase the software after the free trial concluded, users would have to return to the Nitro website to complete the transaction. Nitro focuses on two target markets: individuals and small teams, and enterprise-level customers.ĬHALLENGENitro offers a 14-day fully functional free trial of the Nitro Pro software through its website. 'We really want to make sure that the document itself is sort of that living, breathing entity and you can work smart and work directly with it, reducing the time between document creation, document authorization and making it that final form object,' said Mike Leyden, Vice President of Growth, Nitro. With the Nitro Pro PDF creation and editing software, the company's goal is to help customers - or what the team calls 'prosumers' - improve workplace productivity to grow their business. 1 alternative to Adobe Acrobat, Nitro offers products used by more than 450,000 businesses around the world to create, share and collaborate on documents.

Nitro pdf software assurance